Matrix Flavours launches new flavours for the energy drink market to support energy drink manufacturers to make a big impression.

Matrix has created new energy drink flavours to cater for the growing energy drinks market, moving away from typical flavours that are associated with energy drinks.

Specifically, Matrix has worked on formulations for the E-gamers segment- improving eyecare for the athletes in front of computer screens for hours on end, by incorporating ingredients that are scientifically proven to improve eye health. Our flavours are well balanced with the suggested formulations to compliment the added ingredients for eyecare health.

The new flavor range also incorporates natural flavours to cater for the consumer demands of natural alternatives to energy drinks. Mintel indicated about 75% of adults in France think sport drinks contain too many artificial flavours. 43% of the adult soft drink consumers in China are looking for more natural alternatives to their soft drink.

The Matrix energy drink range includes the following flavours:

energy drink flavour

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